Why Your Brand Needs Awesome Content
You’ve got a brand, you’ve got a vision, and, let’s face it, you’ve got that insatiable desire to be epic.
But to truly stand out in today’s cluttered digital landscape, you need more than just a logo and a snazzy website.
You need awesome content.
This is your chance to dial up the charisma, captivate your audience, and create a show-stopping, unforgettable experience that transforms passive scrollers into raving superfans.
Cue the epic orchestral score!
What is Brand “Content”?
Whoa there, Tex!
Before you type another word, let’s get clear on what we mean by “content.”
We’re not just talking blogs and social media posts here.
Content is everything your brand produces—videos, podcasts, newsletters, whitepapers, heck, even your email signature.
It’s the multi-platform script that tells your brand’s story and creates that irresistible dopamine rush in your audience.
Dead Inside AI Content Will Only Get You So Far
Don’t sleepwalk your way through content.
AI’s great (until it’s not—we’re watching you, Skynet!), but it needs that special human touch.
We’re talking soul-stirring, heart-throbbing, belly-laugh-inducing engagement.
Ever get chills from an algorithm?
Didn’t think so.
AI-generated content serves a purpose, but it needs a sprinkle (or a truckload) of your brand’s unique voice to resonate truly. Think carefully curated, passionately crafted content that only YOU can offer.
How Sonder Can Help You Create Content
Got an AI tool you love?
Great!
We’ll show you how to tweak that robotic prose into text that practically jumps off the screen.
At Sonder, we can create that magnetic content from scratch or humanise AI drafts to make them less robotic and more relatable.
Our mission?
To help you craft content that is as creatively brilliant as it is unmistakably human.
The Best Performing Brand Content We Love
Let’s talk examples, baby!
Think Dollar Shave Club’s hilarious viral video or Nike’s emotive “Just Do It” campaigns.
These brands nail their content because they aren’t afraid to push boundaries, elicit emotion, and resonate deeply with their audience.
Why do we love these examples?
They’re not just selling a product; they’re telling a compelling story, building a community, and creating an experience transcending the transactional.
How to Come Up With Content Ideas: ACTION-able Tips
Stuck in a content rut?
Unleash your inner creative genius with these tips:
🎤 Audience Polls:
Ask your audience what they want, and give it to them.
Never assume you know what they want!
🩷 Pop Culture Tie-Ins:
Leverage current trends to make your brand timely and relevant.
Just take the Barbenheimer summer of ‘23 as a prime example!
🦸 Story Arcs:
Think of your content as a season of a TV show—what’s the overarching narrative?
The 3-act structure will take you far:
Set-Up
Conflict
Resolution
🎁 Content Swaps:
Collaborate with other brands for fresh perspectives.
User-generated content (UGC) is your secret weapon in the world of short-form video!
The Final Cut: Your Content Is the Star of the Show
Ready to take your brand from zero to hero?
Then it’s high time you invested in content that’s not just good, but “Holy smokes, did you see that?!” awesome.
If you’re ready to turn the spotlight onto your brand and create content that leaves your audience begging for an encore, cue the drumroll…
Sonder is just a discovery call away! 🎬