Our Story
About Us
At Sonder, we’re on a mission to wake up snooze-fest brand messaging.
We shout “CUT” to emotionless copy.
And yup, we humanise AI content.
Screenwriting and storytelling formulas inspire our brand strategies because great films and TV change lives.
And so do great brands.
"To make a great film you need three things - the script, the script and the script"
– Alfred Hitchcock, Film Director & Screenwriter
Our Character Traits
Integrity
We believe we should give a sh*t about what we do, how we do it and why we do it. Most importantly, we see the world through our audience’s lens. We always aim to create content that matters, keeping our gobs shut if we have nothing good to say, & offering a mega-pint of value at every opportunity. Power comes from humanity, vulnerability and openness. It means we’ll only ever work with brands who genuinely give a sh*t about their audience.
Empathy
Lead with kindness & empathy to inspire bold & brave creative rebellion. We believe there is no value in being a *bleep*, even when someone may have eaten your Moist Maker sandwich! Never take cheap shots at others and don't be hurtful. Antiheroes are cool; villains are not; don’t get the two mixed up. Talking solves most dilemmas. Failing that, a Yorkshire brew, a firm hug & scream singing Taylor Swift usually does the trick!
Happiness
We refuse to spend our lives doing things we don't enjoy. We write with honesty, integrity & passion. We balance happiness with impact so our imaginations can break the fourth wall. We should make people laugh & feel positive. We never tear people down to build ourselves up. We want to be fun & engaging, giving our community an interactive way to channel their creativity & empower their voices. Why so serious when we can be... Wait for it... Legendary!
Connection
Connection underpins all we do. The words we write, the relationships we build & the message we deliver are human from the core. We’re the Goose to your Maverick-- we'll be your creative wing folk anytime! We want the world to embrace the power of words to make everything a little brighter, enabling you to shout, “Yo Adrian, I did it!” when you reach your goals. We’re not a one-off episode but a damn binge-able series!
Our Belief
We take our love for film and TV and teach the impact of story-driven brand messaging and voice for your dream audience.
Our showstopping Brand Scripts to turn your copy and content into mega-dopamine, binge-worthy value for your fans.
We work with you to ensure you feel confident walking, talking and even Tom Cruise-ing with your brand’s unique voice.
Let us direct your brand story strategy, teach you the storytelling must-knows and write scroll-stopping words to reel in your audience.
We’re connection-driven, meaning we’re in it for a good time AND a long time.
With The Sonder Crew on set, that daydreamer vision will become an Oscar-winning reality.
Roll The Credits!
Meet The Sonder Crew...
We curate rather than employ.
Our team are writing their own stories, whether in business or life.
Sonder is a creative collective ready and raring to direct your brand story.
Mega Dopamine, Binge-Worthy Brand Storytelling
Talk To Me, Goose!
Ready to take your brand’s narrative to the next level? Reach out to our team of experienced specialists and let’s create something extraordinary together.